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Steven Heller speaks to Imprint about Eye in the 80s:
“The current Eye 80 is a quite expanded issue. At a time when some design magazines are folding or shifting to web only, what is your rationale for pushing full-steam as a print journal? Making a print journal is what we do, and it’s what our readers and advertisers expect, though we do put plenty of energy into the online channels. Furthermore, the medium of the picture magazine still has the ability to convey information and entertainment, and to excite and inspire readers, in a way that other forms don’t yet. Like the illustrated book, the picture magazine is a mature medium. (This, by the by, is the challenge for editorial websites and apps, which are generally at an earlier stage of development, of which more later.) And when that medium’s in the hands of a master art director such as Simon Esterson (and before him Nick Bell [27-57] and Stephen Coates [1-26], it’s what makes publishing Eye such an intense pleasure. Plus we don’t have some of the restrictions (pagination, paper quality, awkward ad placements, middle management, coverlines) that less independent magazines have.
Another point worth making about the confidence of Simon’s art direction: since the redesign [for Eye 72], we have used different typefaces for each issue of the magazine, though the grid remains the same. [From issues 41-72 the display typefaces changed with each issue.] What counts most is the content: the articles and their associated images, but each issue also demonstrates a typeface ‘in action’, through editorial design that frames and communicates that content.”
Read more here.
Andreas

Steven Heller speaks to Imprint about Eye in the 80s:

“The current Eye 80 is a quite expanded issue. At a time when some design magazines are folding or shifting to web only, what is your rationale for pushing full-steam as a print journal? Making a print journal is what we do, and it’s what our readers and advertisers expect, though we do put plenty of energy into the online channels. Furthermore, the medium of the picture magazine still has the ability to convey information and entertainment, and to excite and inspire readers, in a way that other forms don’t yet. Like the illustrated book, the picture magazine is a mature medium. (This, by the by, is the challenge for editorial websites and apps, which are generally at an earlier stage of development, of which more later.) And when that medium’s in the hands of a master art director such as Simon Esterson (and before him Nick Bell [27-57] and Stephen Coates [1-26], it’s what makes publishing Eye such an intense pleasure. Plus we don’t have some of the restrictions (pagination, paper quality, awkward ad placements, middle management, coverlines) that less independent magazines have.

Another point worth making about the confidence of Simon’s art direction: since the redesign [for Eye 72], we have used different typefaces for each issue of the magazine, though the grid remains the same. [From issues 41-72 the display typefaces changed with each issue.] What counts most is the content: the articles and their associated images, but each issue also demonstrates a typeface ‘in action’, through editorial design that frames and communicates that content.”

Read more here.

Andreas